It's denim fest at all SM Malls this July. Do drop by any SM malls and avail of the 30-70% discount on assorted denim items.

Take a Pose at the Denim Fest Wall or play at their Denim memory wall and win 100 worth of sm gc.


Since there is a memory wall let us go back and know the history of Denim. All of us love to wear denim and it comes in different styles. Like Jeans, shorts, jacket, jumper or overall, jumpsuit, dress, blouses and even bags. So how did denim started?


The name “denim” comes from the name of a sturdy fabric called “Serge de Nîmes”, initially made in Nîmes, France, hence “de Nîmes” - “denim”.
denim history from www.historyofjeans.com

Jeans are pants made from denim or dungaree cloth. They were invented by Jacob Davis and Levi Strauss in 1873 and a worn still but in a different context. Jeans are named after the city of Genoa in Italy, a place where cotton corduroy, called either jean or jeane, was manufactured.



One of my denim memory was just last year. My daughter celebrated her 18th birthday in a resort and wanted to a have a swimming party. To make it more confortable to all the guest we decided to have a Floral and Denim theme. Since we saw the denim worn by the mannequin in SM. And here is her denim outfit.
So what are you waiting for go to all SM Malls and avail of the discount on every denim items and take a photo with your favorite denim. Don't miss out this chance.

#DenimMemoriesAtSM