Get Ready to Live
FWD Life Challenges Filipinos to ‘Get Ready to Live’
Large crowds of Filipinos witnessed FWD Life Insurance Corporation (“FWD Life”)
celebrate its official brand launch through an adventure race staged at
the Bonifacio Global City in Taguig.It was attended by Celebrities and VIP.
Dubbed “Ready, Set, Live!”, the
adventure race gathered the Philippines most sought after personalities and
randomly selected members of the public to race through BGC while conquering
surprise challenges along the way. The event is the first of a series of
activities to formally launch FWD Life’s ‘Get Ready To Live’ campaign, aiming to
change the way Filipinos feel about insurance, and attract a new generation of
vibrant and adventurous customers.
“FWD Life’s proactive approach is
designed to move insurance in a new direction. We are committed to doing things
differently and very much see ourselves as a lifestyle continuity company,” said
Peter Grimes, FWD Life’s newly-appointed President and Chief Executive Officer.
“We’re here to breathe new life and energy into the industry.”
To mark the celebration, the life
insurer tapped local celebrities and personalities including newly married host
and actress Iya Villania; newly engaged actor and dancer John Prats; soon-to-be
married anchor and fitness enthusiast Cesca Litton; fitness aficionado and lifestyle
blogger Victor Basa; TV host and triathlete Paolo Abrera; popular fitness coach
and healthy lifestyle advocate Jim Saret; celebrity chef and entrepreneur JP
Anglo; actress, entrepreneur, and full-time mom Bettina Carlos; ace volleyball
player and first-time mom Fille Cayetano; popular radio jocks Gino Quillamor
and Suzy Gamboa; and, sought-after travel blogger and writer Gael Hilotin.
These personalities teamed up with 12
equally active and brave individuals randomly recruited from different parts of
Metro Manila. Together, the celebrities and their team partners conquered four
daring challenges that showcased their passion for fun and adventure while embracing
life’s challenges.
“By connecting with our vibrant
audience and supporters today, FWD Life is demonstrating that we are ready to
serve the next generation of insurance customers who will demand a very
different type of experience with insurers. We want to support Filipinos in
pursuing their passions and living adventurously. By taking care of their
financial worries, we will enable their passionate lifestyles to continue no
matter what life throws at them,” remarked Peter.
Open for Business
Since its license handover in April,
FWD Life has been growing fast, now with 100 employees and has a target of recruiting
700 agents by end of year. Upon regulatory approval, a long-term partnership
with Security Bank is also underway.
This October, it also introduced its
first two variable unit-linked products called All Set and Set for Life,
and is set to launch the first of many new products in January 2015 starting
with Fight Plan, an innovative
proposition which provides coverage against any type of cancer.
Leveraging
technology
To serve Filipinos, FWD Life will
leverage the power of technology. A country first, FWD Life employs an entirely
paperless sales process through to policy issuance, equipping its agents with
tablets that allow the entire consultation process to be supported by user-friendly
technology. In a straightforward case, approval can even be instantaneous.
Customers can now make enquiries, settle
their premiums, monitor their investments, and view relevant data through the
FWD online customer portal. Agents can easily conduct an intuitive financial needs
analysis and risk profiling for prospective clients, enabling the agent to identify
relevant products based on the customers’ lifestyle needs.
FWD Life’s Philippine office also
houses a technologically-advanced lifestyle hub called FWD Connect. Here
customers can connect with FWD in a relaxed setting and find out more about
insurance at their leisure.
“Applying secure and enhanced
technology in the way we do things is our approach to engaging with customers—simple,
efficient, transparent, and intuitive,” added Peter. “By marrying today’s
modern conveniences and a thorough needs-based understanding of the market, we aim
to bring a fresh and vibrant new approach to an otherwise traditional industry
in the Philippines.”
About
FWD Life Insurance Corporation
Arriving in the
Philippines in early 2014, FWD is the insurance arm of Pacific Century Group,
an Asia-based private investment group established in 1993 with interests in
property, financial services, telecommunications and other investments in the
Asia Pacific region. FWD is the first in nearly a decade to be granted a life
insurance license by the Insurance Commission of the Philippines. FWD Life has
launched its commercial operations in September 2014.
FWD business spans the
Philippines, Hong Kong & Macau, and Thailand, with a brand presence in
Indonesia, offering life insurance services that enable the continuity of our
customer’s lifestyles. FWD’s focus is to leverage technology to enhance
customer experience, deliver innovative products, and invest in talent to
create a leading pan-Asian life insurer that changes the way people feel about
insurance.
FWD Life Insurance Corporation
19/F W Fifth Avenue Bldg., 5th Ave Corner 32nd Street,
Bonifaci Global City, Taguig City 1634 Philippines
Tel 8888393, fax 5587393
0 comments